Murray State University has unveiled a new marketing and brand identity consisting of a centralized theme of “Opportunity Afforded” that will be used beginning this summer in messaging both within and beyond the campus community.
Murray State University unveils “Opportunity Afforded” as new marketing and brand identity21 Jun 2016
In a process that began last fall through surveys, focus groups and market research, the University engaged various constituents including but not limited to alumni, current and prospective students, parents of students, faculty and staff and community members. Common themes throughout the research process indicated that students at Murray State are provided with a high-quality education, personal attention shown by faculty and staff and valuable opportunities for experiential learning along with both academic and personal growth. University administrative staff studied various marketing themes before determining that “Opportunity Afforded” was the truest indicator of thoughts, feelings and emotions shown by various groups towards the University.
“Since 1922, Murray State University has consistently afforded opportunities to students who have been prepared well by our committed faculty and staff to make a difference in our region, the country and the world. This is our history and tradition. I am particularly pleased to be returning to a more traditional shield design which highlights the three stars representing our values of Hope, Endeavor and Achievement,” said Murray State President Bob Davies. “We truly believe that the new “Opportunity Afforded” messaging will resonate with all members of the Murray State community and ring true to our promise and commitment of being the best student-centered university in America.”
Also as part of the new marketing and brand identity, the University has introduced a new shield that is a fresh look, but very much rooted in traditional aesthetic elements dating back to the University’s beginnings in the early 20th century. The new shield logo echoes the traditional version with a flat top and three central stars symbolizing hope, endeavor and achievement. The University’s traditional colors of blue and gold will continue to serve as primary visual identifiers of Murray State.
“In looking ahead to our upcoming centennial celebration, we spent months researching the history behind the beloved University shield,” explained Adrienne King, Vice President of University Advancement. “The redesigned shield logo is rooted in our rich history. The design elements seen on the new shield reflect those first seen in the 1920s which the University has returned to time and time again.”
About Murray State University: Murray State University provides an “Opportunity Afforded” for nearly 11,000 students through a high-quality education with experiential learning, academic and personal growth, and the ability to secure a lifetime of success. Since 1922, the true value of higher education has been found at Murray State University, where our commitment is to afford endless opportunities for developing leaders in the community, the country and the world. The University’s main campus is located in Murray, Ky. and includes five regional campuses. For more information on Murray State University, please visit murraystate.edu.