Staying connected with Murray State University online and on the go is about to be easier than ever. Last year, Murray State announced that Android and iPhone owners could connect through the Racer Mobile App.

Now that the iPhone app has been revamped to include a sophisticated, sleek structure, Racers around the world will have additional features and more ways to stay plugged into MSU. Along with the rollout of the new app, Murray State University has also been added to the list of forward-thinking colleges on iTunes U.

iTunes U is an innovative way to get content into the hands of students, alumni and friends of MSU wherever they live. The platform, accessible through the iTunes Store, will feature content from the Murray State television show Roundabout U and MSU’s regional National Public Radio station WKMS.

Clips and features along with other MSU content is organized into categories such as arts and literature, education, and business and economics, among others. Or, users can watch full episodes of Roundabout U or listen to full programs from WKMS. Each clip, feature or show can be downloaded to listen to or watch at the user’s convenience. Users can also subscribe to categories so new content can be automatically downloaded to their devices.

MSU RacerMobile, now available in the iTunes Store, is free and will replace the previous iPhone app. The old RacerMobile app will not update into the newer one and will not be supported any longer. Current app users will need to delete the old app and go to the iTunes Store to find MSU RacerMobile by searching for the name or Murray State University.

The new RacerMobile app keeps users up-to-date with important MSU information, including all Murray State social media such as YouTube, Twitter and Facebook. Additionally, users can use Facebook Connect to share important information and events with friends.

Other app features include the ability to browse current YouTube videos from Murray State and Roundabout U, find a location on campus, purchase event tickets, visit the mobile Racer Gear Store, access the MSU libraries and much more. Favorite articles or calendar events can be shared using email, Twitter or Facebook, and users can listen to WKMS.

“Mobile and digital marketing is a very important medium for our university. It allows sharing information and content on several avenues with all of our audiences,” said Catherine Sivills, assistant vice president for university communications at Murray State. “Staying current with technology is not easy, but we feel that we can continue to keep up the pace with dynamic content that is accessible to most of our users through mobile devices and applications like iTunes U.”

For more information about the Murray State iTunes U page or the MSU Racer Mobile app, visit www.murraystate.edu/connect or both can be found through the Apple iTunes store.